Email Your Clients

Do you run a test email on your free mail accounts before sending it to your subscribers? If not then you are already making a big mistake in your marketing campaign. Doing this process will not take long; it will just consume 3-5 minutes of your time. Most of the Email marketing services providers have email test feature to ensure the deliverability of your message to your mailing list. This will help you lessen your bounce rate which is a good indicator that you are in the right track.

Every internet marketer that uses email marketing desires for a high email delivery rates so that people who have subscribed to their list will get their messages on time. If they received your email, chances are they will read your email, click a link, purchase a product, visit your site, ask for assistance, or maybe thank you because you have able to provide what they need. Testing email is one of the most ignored practices in email marketing, not realizing that this is really important and their email deliverability will depend on this.  If you will not do this, there is a big chance that your email will get caught by spam blacklist filters and I am sure you do not want to happen on your campaign. You can do this by yourself or if you have some money to burn then you can find a good email marketing services provider that offers this feature to help you fix some errors like typographical and grammar mistakes in your newsletter.



I know every business owner wants to have many clients as he can, but the question is how he can do that? That can be done using Email Marketing Campaign. To implement this strategy you will need to cross a bridge to reach your destination. What I mean is you need to avoid problems like being caught in an email blacklist, spam filters, should have high email delivery rates,etc. To get new clients with this tactic first thing you need to do is identify your target market. Then start searching on your local and find related websites that you think they are your potential customers. Always go to the company’s website. This way you can find out the name of the appropriate contact person, and you will have a background about the business they’re running on.

Don’t start your email like “To whom it may concern” rather use the contact person’s name and be sure that your subject will pass email blacklist filters ensuring email delivery or else your efforts are useless. Then in your message, tell them your honest intention and offer them what you can do to help them by giving your contact information and include a link from your portfolio. Also, try to give some insights or positive feedbacks to their site. Remember that you’re not sending a newsletter here; you’re looking for information so an opt-out message is really not required. You will see that some of the people you have contacted will send an email to you asking for your service or product and that is expected, Congratulations on your new client!

Many internet marketers feel that the way they do their email marketing campaign is right and they are really not aware that what they been doing for so long is just spam methods that will harm their business. On the other hand email users are very much familiar with spam emails that always keep their inbox full. But some people are ready for spam emails like this one, they used what we called spam blacklist filters to block this annoying emails. Also modernemail accounts can automatically filter out most of the spam that arrives inour email boxes, and messages that don't get filtered out are easy to mark and delete straightly to the inbox.

Buying an email list is one of the mistakes a marketer always do they think that the mailing list they’ve got will help their business grow, what they didn’t know that this only cost them problem because they can be reported as a spammer and will just decrease your email delivery rates. Second problem is that contacts you have before could not always remember you if you will not email them regularly. Third be sure that you have set the unsubscribe feature so that your clients have the option to stop the emails that you’re be sending. Last thing you can do is to always check your email addresses for duplicates and to check if they are still active to lower your bounce rate and at the same time to increase your email delivery rates.

After reading lots of newly created viruses and annoying spam emails I’ve just found this article in the net which is said to be a PDF file that will trigger once it was opened and find vulnerabilities in one of your application that is installed. It was always been told that do not open any attachments in an email especially if you don’t know where it comes from and you don’t have a trusted email blacklist that will protect you from future threats like this. The email that was spread in the internet comes like this:

          “Heyman… Remember all those long distance phone calls we made. Well I got my telephone bill and WOW. Please help me and look at the bill see which calls where yours ok…”

After reading the email the bill that is mentioned was attached as “PhoneCalls.pdf”, and once the victim opened the file it will take advantage with adobe reader’s vulnerability, and will download the Sality Virus which was developed in 2003. Once the virus was triggered it will access the autorun feature in windows, installs a peer to peer connection to a botnet,downloads additional malware, looks for and disables any anti-virus software it finds, looks for and infects any local, remote, and removable drives, alters the Windows registry to infect any .exe file set to load on startup, and worst of all, damages every file it infects beyond repair. It is one of the nastiest viruses out there today. Its botnet contains over 100,000 computers. That is the reason why companies and businesses need to install a reliable antivirus program and spam blacklist filters to monitor the incoming emails on their network. You can also read this article about email delivery common issues.

Want to start your own e-commerce business? Then you need to consult an email marketer who will manage your email marketing campaign. Besure to find an individual that has proven track of records in increasing email deliverability rates, has experience with email blacklist filters, know how to handle bounce rates, open rates, and response rates. Also ask if he had experience handling large mailing list, does he gives specials and coupons to get information out to their customers and visitors?, and etc.

After hiring an email marketer, you should also choose an email marketing services provider that will ensure email delivery to various email servers. This kind of service allows you to track the delivery of your opt-in emails to different internet service provider. You will get the statistics and you will be able to determine what emails are successfully delivered into an inbox, spam folder, or the emails that bounce either soft bounce or hard bounce. If you are really serious about your business, for sure you want to know whether your subscribers receive your emails or not. If they subscribed and they aren't getting your messages, then you have problem with your email delivery and you need to ask for help with your email marketing consultant.

Some e-commerce website owners and newbie email marketers' are not aware with the real benefits of using spam blacklist for their email servers. They only know that this can block emails, but they are not really educated how this works and what benefits it can bring to their business.Actually this kind of service works when you’re about to receive an e-mail, the filter itself will check the header, content, and other things and will match this email to its spam database. If it is detected as spam then you won’t getit on your inbox rather it will be deleted automatically

There are lots of benefits you can get with this kind of service like being organized, secured and private. Being organized in such a way that your email list is well checked,bad email addresses are removed while boosting email delivery rates and you’re always updated on who are still connected to your network. Security in terms of your safe against potential threats that can besend through email and privacy because you won’t receive any unsolicited emails, or in other words you are free of spam. But this won’t work 100% because spammer keeps on discovering new techniques and ways how they can trickthese spam blacklist filters.